The idea for All Grown Up! originated in All Growed Up, a television special which aired in 2001 to celebrate the 10th anniversary of Rugrats and portrayed the original characters 10 years into the future. The special was nominated for "Outstanding Children's Program" in the 2002 Creative Arts Emmy Awards. The special was the highest rated Rugrats episode, the highest-rated Nickelodeon program, and the cable's #1 show for the week ending July 22, 2001, with a 7. 2 rating equivalent to 12 million viewers. Approximately 70% of all kids aged 2-11 tuned in to watch the special. Nickelodeon president, Herb Scannell, noted that a "Surprising numbers of kids held Rugrats parties on Saturday night and watched the show in groups". The following day, Nickelodeon said "'We've got to make this a show,' because of the size of the audience that came to it. " Noting the immediate popularity of the show's concept, All Growed Up was deemed the network's equivalent of the Super Bowl. Nickelodeon made a two-season order of 35 episodes.
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