Individuals who are perceived to engage in gossiping regularly are seen as having less social power and being less liked. The type of gossip being exchanged also affects likeability, whereby those who engage in negative gossip are less liked than those who engage in positive gossip. In a study done by Turner and colleagues (2003), having a prior relationship with a gossiper was not found to protect the gossiper from less favorable personality-ratings after gossip was exchanged. In the study, pairs of individuals were brought into a research lab to participate. Either the two individuals were friends prior to the study or they were strangers scheduled to participate at the same time. One of the individuals was a confederate of the study, and they engaged in gossiping about the research assistant after she left the room. The gossip exchanged was either positive or negative. Regardless of gossip type (positive versus negative) or relationship type (friend versus stranger) the gossipers were rated as less trustworthy after sharing the gossip.
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