Hello Kitty's popularity in Japan peaked in the late 1990s when she was the country's top-grossing character. In 2002, Hello Kitty lost her place as the top-grossing character in Japan in the Character Databank popularity chart. In a 2010 survey, she was in third place behind Anpanman and Pikachu from Pokémon. In 2010, The New York Times attributed the character's relative decline in Japan to her biography not being "compelling enough to draw many fans. " The newspaper later wrote that analysts called the characterization "weak", and that Hello Kitty not having a mouth has dampened her success as an animated TV character. Hello Kitty has nevertheless remained one of the top three highest-grossing characters in Japan as of 2013.  Overseas, her global popularity has increased over the years, with worldwide annual sales reaching $8 billion in 2013. She has been particularly popular in other Asian countries for decades, such as in China, where her cultural impact is comparable to that of Barbie in the Western world. 
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