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Jessie J October 2019

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Jessie J was signed to Gut Records, recording an album for the label, but the company went bankrupt before any material was released. She then found success as a songwriter, gaining a Sony ATV publishing contract. She was also the support act for Cyndi Lauper during Lauper's UK dates of her 2008 Bring Ya to the Brink tour (Lauper invited J to join her on stage for the performances of "Girls Just Want to Have Fun"). Jessie has also written lyrics for artists such as Chris Brown and Miley Cyrus, including "Party in the U. S. A. ". Jessie J was also part of a girl band, called Soul Deep, for two years, however, believing "it wasn't going anywhere," she left the group. Despite people thinking that her first notoriety was through YouTube, Jessie was signed for four years before her first video was posted. Jessie first came to the attention of Lava Records when her publisher at Sony/ATV, Rich Christina, sent Lava president Jason Flom a link to her MySpace page, which the record executive loved. After seeing an impressive US showcase, Lava, along with several other labels, was keen to sign the artist but progress was hampered by her management's insistence on, what Flom called, a "crazy deal", and their refusal to let Jessie speak to any labels directly. Despite this, Senior Director of A&R at Lava, Harinder Rana, made surreptitious efforts to meet Jessie on her own in winter of 2008. Later in the year a change in management to Sarah Stennett and Nadia Khan of Crown Music allowed record deal negotiations to take place. Jessie eventually signed with Lava as part of a joint venture with Universal Republic.

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