Rolling Rock Can

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On May 19, 2006, Anheuser-Busch purchased the Rolling Rock and Rolling Rock Green Light brands from InBev for $82 million and began brewing Rolling Rock at its Newark facility in mid July, 2006. As a result, this once distinctive semi-premium beer became virtually indistinguishable in flavor and quality from the least expensive light beers manufactured by Anheuser. The final batch of Rolling Rock was shipped from Latrobe on July 31, 2006. Union leaders in Westmoreland County organized a nationwide boycott of Anheuser-Busch and InBev brands because of the move. Anheuser-Busch has said that Rolling Rock's original pledge on the label will be preceded by these words: "To honor the tradition of this great brand, we quote from the original pledge of quality. " The quoted pledge presented in the guise of a tribute now serves to mislead the public in as much as the beer is not in fact brewed in Latrobe any longer, nor is it brewed from local mountain water, nor in glass tanks. In July 2008, InBev reached a deal to acquire Anheuser-Busch, thereby returning ownership of Rolling Rock to InBev, now known as Anheuser–Busch InBev and based in Belgium.

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