The film was written by Zoe Kazan who plays the eponymous character. Kazan was initially inspired by a discarded mannequin, and the myth of Pygmalion, quickly writing twenty pages, before putting the script aside for six months. She returned to the writing when she was clear on the central concept of comparing the idea of love to the actuality of it. During the writing, Kazan thought of Woody Allen's The Purple Rose of Cairo and Groundhog Day, wanting to present a slanted version of our own reality. From early in the development she wrote the lead character Calvin with her boyfriend Paul Dano in mind. On the feminist aspects of the story Kazan explains she wanted to explore the idea of "being gazed at but never seen" where a woman is not properly understood but in a way that wasn’t unkind or alienating for men. She rejects the description of Ruby Sparks as a Manic Pixie Dream Girl, calling it reductive and diminutive, whereas Ruby Sparks is about the danger of idealizing a person, of reducing a person down to an idea of a person.
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